Next Level Marketing Of The Cyber Program

Internal marketing is a key component of a successful cyber security team. Senior cyber leaders should be regularly communicating to the Board and the senior executive team. That said, there is likely a far larger audience that also wants and needs to understand the key messages of relevant portions of the cyber program.

Strategy.
Roadmap.
Current Capabilities/State
Wins.
Gaps.

There are equally good reasons to encourage mid-level cyber leaders to market their portion of the cyber program as well to their stakeholders, business process owners, and mid-level management. 

Preparing for a quick 30,000 foot view of the cyber program followed by a deeper 10,000 foot dive into the key conceptual areas gives mid-level cyber leaders context and deepens their understanding of their own program. They'll need to practice presenting and speaking to the business.  It’s also a great forcing function for exercising strategic thinking throughout your organization and sets up the next generation of cyber leaders for future career growth. 

I like to put some simple rules around the exercise: a sharp focus on clear, actionable, and compelling outcomes formed in the context of things that the partner business teams will care about as well as no tool names or tool focus. 

Now your mid-level leaders can not only share in the vision but also have a presentation in their back pocket that can use to market their portion of the cyber program, orient potential visitors and vendors, and give context to key business process owners that will help to push the cyber program forward. 

You’ll also have gained some easy ongoing wins for your people.

Follow me on Twitter for discussion and the latest blog updates: @Opinionatedsec1. Or, start your own discussion using #crazygoodcyberteams on twitter or Linkedin and I'll read it.

SEE ALSO

"Who Cares?"

Cyber Security As a Shared Service

Reacting To Cyber Threat Landscape Changes