Four Questions During Cyber Sales Pitches

If tools are the bones of cyber defense, then cyber security services comprise some of the connective muscle. As cyber leaders, we get pitched all of the time - bones, muscle, and a lot of filler . 

A fair number of organizations seem to be attempting to resolve complex cyber security issues by simply throwing money at potential solutions. Many vendors have pitches that reflect this reality.  

Some pitches simply make no sense. 

Fundamental Cyber Security Product Management Misses

The common themes throughout the vendor areas of major cyber security conferences are always interesting. 

This year’s themes at the two big cyber conferences that I attended in 2019 seemed to be clustered around the following:

“Machine learning.”

“AI.”

“No false positives.”